Travel Media & Barter – The New Frontier
Beginning 2Q 2017, PathAways will announce a new media company and brand, specializing in the online promotions of partner resort chains around the world. Through complex and proprietary social gamification, the new company will drive more traffic and conversion of sales of room nights to affiliated resorts then the traditional media channels of TV and radio.
In exchange for these specialty services, the new company will also produce cutting-edge videos of the properties, as well as develop stories to change the promotional process to a destination. We call it: “documarketing”.
Included is the ability for the new company to exchange these services and online branding for not just fees but wholesale deals not available to other wholesalers, all of which is passed through as value propositions to the members only community of PathAways.